In February 2025, the RV industry experienced a -11.98% year-over-year (YoY) decline, signaling a continued soft market, compared to a -4.42% YoY decline in February 2024.
New RV sales followed the market trend:
- Motorized RVs: -7.546% YoY
- Towable RVs: -12.67% YoY
Category Performance – New RV Sales
Performing with the Market (Categories aligned with industry trends)*
- Travel Trailers: -13.25%
- Fifth Wheel: -9.69%
Performing Against the Market (Categories underperforming or outperforming industry trends)*
- Class C: +7.75% (Outperforming vs. market)
- Park Model: +38.10% (Positive growth despite overall industry decline)
- Truck Camper: -18.10% (underperforming vs. market)
- Class A: -19.74% (Underperforming vs. market)
- Class B: -30.26% (Underperforming vs. market)
- Camping Trailer: -38.84% (Largest category decline)
Regional Performance – Where Demand is Rising & Falling
Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets – February 2025*
- Olympia-Centralia, WA → +141.33% YoY
- Anderson, IN → +110% YoY
- Longview-Marshall, TX → +90.91% YoY
- Merced, CA → +75% YoY
- Sherman-Denison, TX → +72.22% YoY
Declining Markets – February 2025*
- Worthington, IN → -81.82% YoY
- Hastings, NE → -81.25% YoY
- Longview, WA → -70.59 YoY
- Grand Falls, MT→ -64.71% YoY
- Tallahasee, FL → -64% YoY
Used RV Market Trends – December 2024
Like new RVs, used RV sales saw a decline YoY (-12.14%), indicating a continued soft market.
Top-Performing Used RV Categories**
- Class B: +3.22%
- Fifth Wheels: -10.12%
- Class c: -10.09%
Underperforming Used RV Categories**
- Class A: -14.15%
- Park Model: -16.22%
- Camping Trailers: -29.37%
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
For access to the industry data that helps you make smarter business decisions, contact us at marketing@statisticalsurveys.com.
Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
And if you’re looking for even more ways to get in front of in-market buyers, connect with RV Trader for additional advertising solutions!
*Data pulled from North America Combined
**Data pulled from US Combined
